Word: rice
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When National Security Adviser Condoleezza Rice announced that the President would be making a series of speeches this week, it looked like the stagecraft that signals a big U-turn. Advisers had been whispering about making a "recalibration," in which the President would tighten up the message about progress in the war overseas and safety at home. Was this it? Yes, but by using big-shot Rice, the White House sent too strong a signal--sometimes even the recalibration needs recalibration. The more nuanced shift of this week, according to an adviser, is "setting things right and putting them...
...Farkhar with a loaded, unlocked Kalashnikov. For these youngsters, it doesn't matter that most soldiers have not received their $25 monthly salary for three months. "This is a very good life," says baby-faced teenager Safaullah, sitting in a trench in Dast-e-Qale. "I can eat good rice, play chess with my friends and fire many interesting weapons...
...would be easy - too easy - to make light of Charlotte Beers, the former big-time advertising exec recently named undersecretary of state for public affairs. The so-called "queen of branding" who helped promote Head & Shoulders shampoo and Uncle Ben's Rice has now been assigned the job of helping to boost the U.S. image in the Muslim world. So, no Uncle Ben's jokes, please...
...most bizarre media moment of the week was not Washington's tapping as its propaganda chief an advertising executive famous for selling Head and Shoulders shampoo and Uncle Ben's rice. No, that distinction would surely go to reports that Chilean businessman Eduardo Mateluna plans to launch a line of soaps and air fresheners called, simply, "Osama." Explained Mateluna, who has previously marketed wines named after General Augusto Pinochet, "It's a name that people already know...
...large part on the active cooperation of Arab and Muslim allies, because only when bin Laden is isolated in the Arab and Muslim world does he become ineffective. Ross is only one small part of the puzzle, of course - in recent days the Bush administration has dispatched Condoleeza Rice and Donald Rumsfeld to buck up U.S. allies, named an ambassador to the Northern Alliance, appointed advertising supremo Charlotte Beers (whose resume includes stellar campaigns for Head and Shoulders shampoo and Uncle Ben's Rice) as Undersecretary of State for Public Diplomacy to sell the American point of view, and announced...