Word: rice
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Harvard is not exactly a pipeline for talented Texas football players, who tend to remain in-state or in the South. So Sims’ first instinct was to look at Rice in Houston, where both football and academics were important. But after the Rice coaching staff began to focus its efforts on other talent, Sims turned to the Ivies, and Harvard in particular...
...Taliban is finished," says Atta over a meal of flat bread, apples and qabeli, the traditional mound of rice, mutton, carrots, onions and raisins that is a staple of Afghan cooking. "Only the tourists remain...
...America could do to reverse the image of America as the Great Satan in the Arab world, he found himself explaining his choice of former advertising executive Charlotte Beers to fill the position of Undersecretary for Public Diplomacy. "Well, guess what? She got me to buy Uncle Ben's rice and so there is nothing wrong with getting somebody who knows how to sell something...
...Unless Powell hated instant rice before Beers worked her magic, the analogy is undercooked. The former head of both Ogilvy & Mather and J. Walter Thompson became famous for "branding" products like American Express. Now Beers has to rebrand Osama bin Laden as a mass murderer to millions of Muslims who have never seen a 767 or a skyscraper, much less one flying into the other. She has to do it in languages, like Pashto and Dari, that don't even have a word for terrorist. And all this without having control over Voice of America or Radio Free Europe...
...that well when you are just trying to make Uncle Sam all warm and fuzzy. Still, she's doing what she can with leaflets and rapid response. Bin Laden had his say unanswered the first time, but she's been ready with Yankee counter-programming since, shuttling Powell, Condoleeza Rice and, most recently, former Syrian ambassador, Chris Ross, over to Washington's Al Jazeera studios on quick notice. Minutes after bin Laden's latest tape was aired, Ross was taking it apart in fluent Arabic and participating in an international panel of talking heads afterwards...