Word: rice
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Dates: during 1950-1959
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...Koreans had had an undeniably miserable time in Japan. After years of work, most had less than 15,000 yen ($42) to their names. In an old U.S. Air Force barracks, they slept in heated rooms for the first time and delightedly gobbled a feast of horse mackerel and rice...
...average new supermarket now devotes 80 ft. of space to frozen foods, carries as many as 100 different cake, cookie and biscuit mixes, about 50 kinds of baby food, shelf after shelf of quick rice, instant salad dressing and other jiffy goods. The housewife can buy her frozen potatoes whipped, French fried, crinkle cut, hashed, creamed, diced, stuffed baked, escalloped, puffed, pattied, rissoléd-and home fried. She can pick up scores of different frozen complete meals, buy dozens of frozen vegetables from peas (the favorite) to chives, soups that run from tomato to wonton...
Many famed restaurants have joined the march to the freezer. Manhattan's gilt-edged Chambord puts out a full French line, including bouillabaisse à la Marseillaise, soufflé Grand Marnier, and Cornish Hen Perigourdine with sherry, truffles, foie gras, wild rice and brandy. Schrafft's has put on sale beef Burgundy with noodles, and chicken and mushroom pie with cheese crust. Other processors are selling kangaroo-tail soup, frozen bagels, sukiyaki, enchiladas, shish kebab and frozen chicken curry...
...from beefsteak to whipped cream, automatic analyzers that can tell how much gelatin is in a batch of JellO, or what kind of protein is in a piece of meat. The laboratories produced all of the seven new products produced in 1959: butterscotch chips, caramel chips, Buffay (a fortified rice), Instant Yuban (a high-grade coffee), Horizon's Italian Casserole, frozen potato puffs, and Prime, a new dog food, which was carefully tested in the company's own kennels...
Mortimer himself is a market tester every waking hour, often picks out a good product instinctively. He often tries out new products on his family. When he brought home a packa.ge of Minute Spanish rice, the family circle liked it so well that he had to go back for more. When he discovered that General Foods was market-testing the rice, "I thought to myself, now what the hell for? How scientific can you get?" Market testing stopped the next morning, and the product has gone on to become an excellent seller. "At General Foods," says Mortimer...