Word: revlon
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Dates: during 1960-1969
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...shrewdest and best-liked admen ever to stroll Madison Avenue, had built BBDO from a smalltime outfit postwar into fourth place in the industry before he was forced to retire from active leadership after a stroke. No sooner had Brower taken over than he faced a passel of trouble. Revlon, Inc. pulled out its $7,000,000 account. Then, to avoid trouble with its $17 million American Tobacco account, BBDO resigned its $1,500,000 account with Reader's Digest, after an unfavorable cigarette article appeared. "Being an intellectual uninterested in money," quips Brower, "I resigned the one that...
Thurs., April 7 Revlon Revue (CBS, 10-11 p.m.). Co medians Bob Elliott and Ray Goulding lead a pub crawl through Manhattan. Ob served en route: Singers Peggy Lee and Felicia Sanders, Dancer Jose Greco...
...Revlon Review (CBS, 10-11 p.m.). One more musical revue, but this one has Dorothy Loudon, one of the funniest females ever to pop out of a picture tube...
Charles was willing to let Martin out. But unfortunately, he explained, there was a problem about Martin's stock, which was tied up in a voting trust that enabled the older brother to control 51% of Revlon's stock and dictate Revlon policy. Charles would be glad to exchange 100,000 of Martin's Revlon shares for the equivalent value in the stock of Schering Corp., a New Jersey drug firm which Revlon had bought with the idea of a merger, later dropped. But Charlie's legal counsel had advised him, he said, that a straight...
Inside Information. Martin said he agreed only after Charles assured him that he had inside information that Schering stock was going to appreciate much faster than Revlon. And anyway, they would informally agree that if it did not, Martin would be reimbursed his $3 a share plus the market-value difference...