Word: revlon
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Dates: during 1960-1969
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With summer coming in, the girls are apparently going to be as busy as bees -painting their knees. Max Factor has already introduced painted designs, and other cosmetic houses have followed with everything from butterflies to zodiac signs. To be ready for the beach, Revlon has rushed onto the market waterproof paints that will withstand the surf. Other manufacturers are putting out vinyl polka dots, eyes, lips and flowers that can be pasted onto legs. There are even gaily colored decals for finger-and toenails. And just in case the message is not getting across, some teen-agers are stenciling...
Cosmetics and soft drinks have few things in common except that leading companies in both fields have long been headed by a couple of tough, almost legendary characters: Charles H. Revson, 59, chairman of Revlon, and Robert W. Woodruff, 76, finance-committee chairman and a major stockholder at Coca-Cola Co. They are not exactly fading away just yet, but last week both firms named two big men to top jobs...
...Revlon went outside the company to find a new president, Dan Rodgers, 46, until now vice president of the competitive American Home Products Corp. With Revlon selling well in cosmetics, Rodgers, who succeeds George H. Murphy, is likely to concentrate on some of the company's subsidiary products, such as shoe polish, dyes, plastic flowers and women's sportswear...
...Most ads, however, particularly those for lingerie and toiletries, go about the sexy sell in earnest. Revlon's Intimate perfume pictures a pretty girl and asks: "What makes a shy girl get Intimate?" Wonders another wistful-looking filly: "Was it him . . . or his Piping Rock...
Chaperons & Referees. Last week's acquisition of New York's Ruppert brewing business by Rheingold was conceived by Loeb, Rhoades. Wall Street's Lehman Bros, works on about 100 possible combinations a year, so far in 1965 has arranged the mergers of U.S. Vitamin with Revlon and of whisky-importing Buckingham Corp. with Schenley. Last year Lehman negotiated some 20 mergers, for which the purchase prices totaled more than $700 million. Goldman, Sachs last year put through more than ten key mergers, including Genesco's acquisition of the Kress variety-store chain, Transamerica's purchase...