Word: reendowment
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...Krystal sees it: out of his unconscious needs, the investor wishfully attaches "magical feelings of omnipotence and omniscience" to the government, big corporations, and even the stock exchange itself. "The anxieties of the consumer" drive him to periodically reendow his salesman or broker with an aura of authority and safety that was shattered as recently as the last time his stocks took a tumble...
...chief block to the plan would be the difficulty in raising enough money-estimated as high as $6,000,000--to reendow the school. School alumni would be a poor source for significant gifts since their average incomes are usually quite small...