Word: readership
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...Many a woman, taught to drink by Prohibition, last week hooked a French heel over a brass rail. Tower Magazines, Inc. distributors of mass periodicals through Woolworth Stores, asked its middleclass, female readership if they would serve beer at home. "Yes" answered 76%. * States which Drys believe will fail to ratify the 21st Amendment: Alabama, Florida, Georgia, Iowa, Kansas, Kentucky, North Carolina, North Dakota, Nebraska, New Hampshire, Mississippi, Oklahoma, South Dakota, South Carolina, Tennessee, Utah...
Realizing that some explanation for its new makeup was due its startled readership, the Times explained: "In the 18th Century the Times was largely read in coffee houses. In the 19th it came to be read in trains. In the 20th it is read in cars and airliners...
...Manager Annenberg drove into the job. Than Liberty's advertising sales-methods nothing more high-powered has ever been seen in the business. But advertising men are different from newsdealers. They must be coaxed, cannot be driven. Somehow, Liberty's advertising did not keep pace with its readership. "Trick" layouts, a special testimonial issue, salesman's "thermometers" in the office and other features of the hard-driving Annenberg technique, did not bring in the business as fast as required. Rapid changes of advertising managers did the magazine no great good among agency men. Dark-haired, resourceful Nelson...
...laboratory birth) long gave the impression that he believed birth by woman would eventually be done away with. It was therefore with consternation that his friends saw him named as corespondent in an uncontested divorce suit last December. At once the "Sex Viri" of Cambridge ousted him from his readership. His trial last week was an appeal from their ruling...