Word: readership
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...have ever appeared in the Curtis magazines (Satevepost, Ladies' Home Journal, Country Gentleman). Not that Curtis is anti-liquor. "All of our directors," President Walter D. Fuller once informed a Curtis Publishing Co. stockholder, "serve liquor moderately in their homes." But liquor ads, Curtis figured, would hurt its readership among church, school, farm and women's groups who never touch the stuff...
...lively style, the Journal* does not run pictures. "We used to print little head cuts with the personnel notes," says one editor. "When we stopped, readership of the column went up." But the Journal is long on charts, graphs and maps. By aiming at the Main Streets of the U.S. as well as at Wall Street, its editors think they have distributed the risk in case of another depression. "Financial people are nice people, and all that," says Kilgore, "but there aren't enough of them to make this paper...
...Science Editor is very happy over this fresh evidence of the readership his department has, and Inventor White, one of the few independent U.S. research scientists, is convinced by the quality of the inquiries he has received that he has made an original, useful contribution to science...
...Integrated "We." For 39 years, Dr. Morrison's pulpit has kept growing: Century readership has increased steadily, almost from the time he took over. The paper is now owned by the "editorial family" (the names listed on the masthead), with Dr. Morrison as chief stockholder. Like very few butcher-paper weeklies, it pays its own way without patrons...
...from the mail we have been getting it is hard to see how many could have missed it. To date, every state but Nevada has been heard from, and letters are still coming in. Interestingly enough, the volume of replies is in almost direct proportion to TIME'S readership in each state except Nevada...