Word: readership
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...directs the activities of 56 advertising representatives in ten offices throughout the U.S. Their job is to analyze the advertising needs of a wide variety of clients and potential clients, and to offer TIME and its high-level readership as a solution to those needs. Doing so, they deal in market research, promotion, merchandising, and use their thorough knowledge of the magazine and all its editorial and publishing developments. The result in 1955 was that business invested almost $38 million in TIME'S pages...
Buckley agreed with Wechsler on this point, but said that quality, not quantity of readership, is the true criterion of an author's impact. "Drew Pearson certainly has more readers than Alfred North Whitehead ever had, but who will say Pearson has more effect on our society...
...polls of employees by both management and unions have shown that, in general, employees put more faith in what they read in company publications than they do in union papers. And publications which have dropped the social notes in favor of stories on corporate problems have found that their readership has jumped. Concludes one company president: "In many companies, we just haven't given employees a chance to hear both sides of the question. It's about time we started...
...story evokes unanimous agreement, nor do we expect it. We do welcome the challenges we receive on many of these controversial subjects as a healthy indication of a thoughtful readership...
...reason, says Lister, is television, which has lured readers away from the newspapers' back pages. For example, in Dothan, Ala., which has no television reception, comic-strip readership is 68%; in Anniston, Ala., which can tune in on six TV stations, readership is down...