Word: reader
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...also constantly have to make assumptions throughout each issue about how much the reader already knows about any event or subject. These days, when so many words fill the air, when car radios repeat the news hourly on the hour and TV commentators rehash what the camera has already shown, we see no point in repeating the banal rituals of the communiqués. Sometimes, as in this week's cover story, the most significant part of the news may have escaped readers too busy to wade through columns of testimony in those newspapers which gave the subject much...
...business, we once tried to make everything interesting to the housewife who might have just a casual interest in business; we now aim for a more sophisticated reader-the person who already knows about business and wants to read something more than what is to be found on the financial pages. This led us, about a year ago, to add a new section called World Business, which has explored the little-known world of influential and dynamic business figures abroad and the foreign trends that have increased bearing on U.S. living...
...Chicago code has worked well restraining headline-happy editors. Trouble is, the editors have been going it one better. In the most recent racial flare-ups (TIME, Aug. 9), only the most persistent newspaper reader in Chicago could find the brief, terse ac counts almost invariably buried deep in his newspaper. During a week of nightly rumbles near the Negro ghetto of Chicago's South Side, 178 arrests were made, and seven policemen were injured. But after the second night of brawling, the morning Sun-Times merely tucked a few paragraphs at the bottom of its obituary page...
...with only two quotations, neither from Kierkegaard. But there are subtler sorts of title-page-manship, and Baker uses one of the most telling: the subtitle, or direction for use, of The Land of Rumbelow is A Fable in the Form of a Novel. Baker means to put the reader on notice that the events he describes are not to be taken only for themselves; they illustrate Truth...
...could have been worse writers than Fahey when he began his diary, and he improved but little in three years. Sentences are tortured into the passive voice until the reader is benumbed. The cliches that come to him naturally are as bad as the Navyese into which he gradually slips. He is mad deningly repetitious. His words are like the war itself^- just one damn thing after the other...