Word: reader
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What interests many people at the same moment (which is not a bad definition of what's news) is changing and widening all the time. Any TIME reader this week has a right to expect to be told just what is in President Kennedy's civil rights package and what its prospects are: he will want to hear about the Supreme Court decision on prayers in public schools, and he will naturally expect the most comprehensive and compact introduction to the character and attitudes of the new Pope, Paul...
...addition to these expectables, the reader will find scattered throughout the magazine, a kind of story which, under a sterner and narrower definition, was once not considered "news," though obviously of high interest (as we can judge by the letters we get). These are what might be called the trend stories, and they are most evident in such a section as Modern Living, which in the words of Senior Editor A. T. Baker is more concerned with "the general flow of society than with murders and elections...
Senator Goldwater in his column always spells out his position clearly, frankly and honestly, ending by asking the reader, "How do you stand...
...know how you read TIME. Front to back? Back to front? Cover to cover? And any other comments on your enjoyment of TIME will be most welcome (but in non-Swifty terms, please). "There's more than one way to skin a cat," says TIME'S reader research department-categorically...
...reader who cares to classify the book's learned asides will have enough abstruse anecdotes and arcane folklore to dine out on for a season at least...