Word: procters
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...Procter & Gamble, which is TV's biggest customer ($100 million a year), quoted from its written policy: "There will be no material on any of our programs which could in any way further the concept of business as cold, ruthless, and lacking all sentiment or spiritual motivation. If a businessman is cast in the role of a villain, it must be made clear that he is not typical but is as much despised by his fellow businessmen as he is by other members of society...
...lively story in BUSINESS this week began with someone's noticing a report that Procter & Gamble was using "games simulating actual business conditions to test new employees." Business Editor Robert Christopher decided to find out just how popular the "game" idea was, and again, queries went out in all directions. It turns out that in four years, business games have won much acceptance, though there was widespread reluctance to concede how seriously such competitions as Role Playing and In-box are taken. Corporation executives often dismissed them as just one training tool among many, but the people "invited...
Better Without People. To save money and to play on their own special situations, many companies have devised their own games. Procter & Gamble puts college students who are thinking of working for the company after graduation through a summer game in which each player "runs" an imaginary plant producing "synthetic granules and bulk-oil food products." General Electric has six games going under such ear-shocking titles as Uniflo, Inven-trol and Dispatch-0. "It's really a way to adjust your mind to top management," explains one G.E. executive. "The quicker you start to think of a business...
Until her death at 85 two months ago, Soap Heiress Olivia P. Gamble lived unpretentiously in her Cincinnati home, wintered in Daytona Beach. Fla., anonymously aided charities with the money left her by her late father, Procter & Gamble Vice President James N. Gamble. A quiet, retiring woman, she owned a 1952 Dodge worth $200, a 1954 Cadillac worth $700, had no more expensive jewelry than a $1,000 diamond ring. Last week a 91-page inventory of her estate, filed in Cincinnati probate court, showed she might well have lived a little more lavishly. The estate, composed mostly...
...conflict, a valid moral struggle, character development and people one can care about and respect" (Theater) is "superior soap opera in blackface" (Cinema) then we, who have been in radio and television these many years, have been doing Procter & Gamble a disservice...