Word: procters
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...largest p.r. companies offer whole teams of specialties within their walls, not unlike systems engineering or medical group practice. A case in point is Hill and Knowlton, today's biggest p.r. firm, with a client roster that includes the Iron and Steel Institute, Procter & Gamble, and Svetlana Alliluyeva. Explains H. & K. President Bert Goss: "Suppose a client walks in with an antitrust suit on his hands. One of our financial men can draft a memo to stockholders immediately; a writer will do a speech for the company president; another will huddle with a law professor and prepare a backgrounder...
...British battles have been waged more noisily than the fight for the nation's soap and detergent market. Warring over the $192 million-a-year business, Lever Brothers & Associates Ltd. and Procter & Gamble Ltd. have been spending some $45 million annually wooing housewives with everything from giveaway glassware and plastic daffodils to door-to-door sales calls by costumed "Fairy Snowmen." Now, under government pressure, the war-and the suds-makers-are taking on a new pitch...
These days the Government seldom loses an antitrust case in the Supreme Court. And last week the trustbusters won big. In a unanimous decision, the court agreed with the Federal Trade Commission's contention that the ten year-old Procter & Gamble-Clorox Chemical merger violated the Clayton Antitrust Act and should be dissolved...
...Washday Merger. Justice Douglas, who wrote the opinion, seemed reluctant to set any guidelines. "It does not particularly aid analysis," he wrote, "to talk of this merger in conventional terms, namely, horizontal or vertical or conglomerate." Noting that bleach complements Procter's other washday products, Douglas decided: "This merger may most appropriately be described as a 'product-extension' merger...
...Guides. How are Turner and his men to deal with such problems? Neither Congress nor the courts have thus far spelled out specific rules covering conglomerates. The first firm guidelines may come before summer, when the Supreme Court is expected to act on the acquisition of Clorox bleach by Procter & Gamble...