Word: precept
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Dates: during 1950-1959
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With regard to ethics, the University is not confined to education by precept, but is rather forced into an exemplary role every time it acts officially. When President Pusey stood firm against the late Senator MacCarthy at a time when it was not yet fashionable to oppose the anti-communists, it was an object lesson which must surely have made a great impression on the students at the College. And when a distinguished professor was forced to resign in protest against Faculty politics, it also had an effect. The current problem of the N.D.E.A. funds presents a classic ethical problem...
...students an understanding of both the privileges and responsibilities inherent in the professional estate. The truly professional man must be imbued with a sense of responsibility to employer and client, a high code of personal ethics and a feeling of obligation to contribute to the public good ... By precept and example, we must convey to [students] a respect for moral values, a sense of the duties of citizenship, a feeling for taste and style, and the capacity to recognize and enjoy the first-rate...
Marketing strategy must be guided not by what the consumer wants today but what he probably will want three, four or even five years from now." Putting his precept into practice when he took over P. Lorillard Co. 2½years ago, Chairman Lewis Gruber, 63, rescued his aged (founded 1760), slipping company by gambling heavily on smokers' future desires. He changed the filter and blend of Kent cigarettes to cut down tar and nicotine and -as he says in the kind of phrase that sounds snappy around a boardroom table -give smokers "less of the things they have...
Plumbing the Japanese mentality for the causes of young people's death wishes, Psychiatrist Takeyama argues: the Confucian precept of unquestioning obedience to elders and superiors was deliberately perverted by the Tokugawa Shogunate (which ruled Japan from 1603 to 1868) to maintain a rigid caste system. Obedience is still drummed into modern Japanese youth. But, says Dr. Takeyama: "While it remains a basic influence in their unconscious makeup, it conflicts sharply with their conscious striving to behave in accordance with modern Western ways...
...love the name of John because it reminds us of John the Baptist, precursor of our Lord . . . and the other John, the disciple and evangelist, who said: 'My children, love one another, love one another because this is the grand precept of Christ.' Perhaps we can, taking the name of this first series of holy Popes,* have something of his sanctity and strength of spirit, even-if God wills it-to the spilling of blood...