Word: pontiac
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...year and it withdrew its advertising from the Super Bowl and the Masters Golf Tournament next month, but it is spending an estimated $64 million on the NCAA Tournament, where a 30-second spot runs $1 million, according to Nielsen Media. The spots will promote many GM brands, including Pontiac, a nameplate that is slated to be downsized to just one model over the next few years...
...emergency loans, bringing the total amount that the Detroit automakers have requested to $39 billion. GM says it needs $12 billion more to avoid bankruptcy and announced plans to lay off 47,000 employees and sell or phase out three of its marques--Saturn, Hummer and Saab--and reduce Pontiac to a "highly focused niche brand." Chrysler has asked for $5 billion and plans to cut 3,000 jobs...
...PONTIAC...
Guiding Harley-Davidson's marketing strategy is Mark-Hans Richer, 44, who was hired as chief marketing officer in July 2007 after leading marketing efforts at General Motors' Pontiac unit. One of Richer's first moves was to hire a director of product development for "outreach customers" - young people, women and those in non-U.S. markets. Richer's team quickly discovered that young people aren't into the heavy chrome found on many Harley-Davidsons - hence the emphasis on the primarily black Sportster Iron 883, which was already in development...
...into December fearing GM and Chrysler might collapse but left angry that Republican demands for wage concessions came at a time when bankers were using federal bailout money for bonuses. "I don't make $74 per hour," says Bryan Larkin, who is employed at GM's truck plant in Pontiac, Mich...