Word: pontiac
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Dates: during 1940-1949
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...first big postwar coming-out party, the debut of the 1949 Chevrolet and Pontiac, General Motors Corp. had spent a million dollars. The world's biggest automaker had bundled threescore U.S. automotive editors (and plenty of potables) aboard its Astra Domed, diesel-drawn "Train of Tomorrow," for a free ride from Detroit to New York. It would pick up the tab for a three-day whirl of luncheons, receptions and banquets for 5,000 people. All over the U.S., G.M. dealers were also cutting capers; Omaha Chevrolet dealers sent a flagpole sitter aloft for nine days...
...health gave way. He overtaxed his heart, his eyesight failed, and he became too crippled with arthritis to sit on a horse. He wrote a novel-the sort of book, said Van Wyck Brooks, read only by friends of the author -and The Oregon Trail and The Conspiracy of Pontiac, but the great epic of exploration and conquest that he visualized was not even begun...
...localized news until it squeaks," says the Duchess. "If I can make my Aunt Kate back in Pontiac really understand ECA or the airlift or what they're talking about in Congress, then I've got something that's good for Aunt Kate and makes money for Tufty...
...Vice President Louis Clifford Goad, 47, Fisher Body boss, moved up to head the new body-and-fabricating division, which will coordinate the activities of Fisher Body and the "B.O.P." (Buick-Oldsmobile-Pontiac) assembly plants...
Moon-Shooter. Curtice and his ace salesman Bill Hufstader rebuilt the dealer organization, brought out low, medium and high-priced Buicks that could compete in almost any price range. By 1941, when Buick turned out 316,251 cars, they had pushed from eighth place to fourth, crowding out Dodge, Pontiac and Oldsmobile along the way. Once when the late Bill Knudsen saw one of Curtice's sales forecasts, he muttered: "Well, by Got, you can't shoot the moon unless you see it first, you know." Curtice not only made Buick one of G.M.'s most profitable...