Word: pontiac
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Dates: during 1940-1949
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...Three. Basically, the new models not only look alike; as far as the midsection of the body is concerned, many are identical. The small Oldsmobile (the Futuramic 76), Pontiac and Chevrolet have the same body from windshield to rear window; Cadillac, the big Oldsmobile and Buick also share a body style...
...same way that design now overlaps, so do prices. List f.o.b. prices on the 1949 Chevrolet range from $1,360 to $1,878; on the Pontiac from $1,721 to $2,722; the Oldsmobile from $1,764 to $3,338; the Buick from $1,787 to $3,797; the Cadillac from $2,840 to $5,253. Thus G.M.'s five divisions are competing among themselves...
...PONTIAC has lowered its hood and roof, widened the seats and gained a suave look reminiscent of that car of distinction, Ford's old Lincoln Continental. A styling touch: the instrument-panel clock is in the center of a concentric-ringed radio speaker. Pontiac has dropped its Torpedo line in favor of the Chieftain. Both it and the Streamliner come as 90-h.p. sixes or 103-h.p. eights. Optional Hydra-Matic transmission ($185 extra) has proved so popular it will be built into 75% of all Pontiacs...
...nervously cheerful about his big job of staying ahead of Ford; Buick's Ivan L. Wiles, 50, a tall, greying statistician who moved up from comptroller into Red Curtice's job; Oldsmobile's Sherrod E. Skinner, 52, a dark, heavyset, prim engineer; and Pontiac's Harry J. Klingler, 59, lean, angular and eager, a bow-tied salesman who always has one more funny story up his sleeve when Wilson runs...
...Force of habit and force of salesmanship, as much as ability to pay, determine which car is bought. Over the years Buick has become the "doctor's car" because it looks prosperous but doesn't sound too expensive. Between Chevrolet, Pontiac and Olds, the choice is often dictated by the necessity of keeping up with the Joneses. And the snob appeal that sells many Cadillacs can work in reverse: many a man who can afford one buys a Buick instead, for fear the neighbors will think he is putting on airs...