Word: pitchman
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Dates: during 2000-2000
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TACO BELL CHIHUAHUA Adios, amigo. Chain bags pooch pitchman. An opening for that Pets.com...
...name sounds as normal as can be: Tom Green. But over the past year and a half, this MTV sensation, Pepsi pitchman and movie star apparent has slurped milk from a cow's teat, snorkeled for pennies in a shopping-mall fountain, worn an ELVIS SUCKS T shirt at Graceland, fought Monica Lewinsky with a lightsaber and gargled with mustard. Contrary to rumor, however, he did not dress as Hitler to attend a bar mitzvah. Although it is true that he humped a dead moose on camera...
...NAME, TEAM] William Shatner, Priceline.com [SOLD*] $3 million [CURRENT**] $6 million [INDIVIDUAL STATISTICS] Trekkie pitchman sells just as stock starts back to earth...
Last week MICHAEL JORDAN--the Michael Jordan of product endorsements--announced he is phasing out his career as a pitchman to focus on off-camera business pursuits. "I don't want my name just used," he told the Chicago Sun Times. "I want to understand the business itself, see the value in something other than just endorsing." Jordan, who will honor all his outstanding contracts, earns roughly $35 million a year from hawking products, down about $15 million since he left basketball. Oddly, news of this retirement did not spark endless televised commentary on his greatest commercials or reruns...
...would a man turn down $40 million per year in endorsements? The word from Jordan's people is that Mike wants to concentrate on his career as an entrepreneur; that like the player who wants to coach or the actor who wants to direct, he wants to go from pitchman to businessman. Others see it as an act of smart management - Jordan's a part owner of the Washington Wizards, and it certainly doesn't help player morale that their nonplaying boss is still the most heavily endorsed guy on the team. But it seems, above all, that the move...