Word: pitchman
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Dates: during 1980-1989
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...Kenyan's comments were not quite as advertised. According to an anthropologist at the University of Cincinnati, who saw the spot when it aired on NBC, the new pitchman was actually saying, "I don't want these. Give me big shoes." Nike contends that an earlier script called for the tribesman's ironic comment, but the company decided in the end to stick with its slogan in the subtitle. Nike plans to keep running the spot during TV specials, so viewers will still have an opportunity to brush up on their...
...practically invented the idea more than a century ago, Sears has seen a big sale as a sure cure for slow business. Even by the standards of the largest U.S. retailer, last week's offering in Chicago was its most stupendous yet. Chairman Edward Brennan served as the star pitchman. "It's a trophy," hawked Brennan, 54, a cherubic former Sears salesman. "It's an excellent facility, very well maintained; nothing of its size and value has ever been sold before. After all, it is the tallest building in the world...
Virginia Hernandez of Phoenix was a high school freshman struggling through her classes two years ago, when she met a pitchman for the Arizona Career College. With promises of a dazzling career, he persuaded her to drop out and enroll in a $5,000 "computer communications" course. She would qualify for a federally guaranteed student loan, she was told, if she would fake her age upward a year to 17. Though her school guidance counselor warned that she lacked the skills for such a program, Hernandez enrolled, only to quit when the going got too rough. Now receiving bills...
...show business contagious laughter breeds continual loot; the man who could not get arrested in Hollywood last year is now a well-paid pitchman for Honda and is in constant demand for TV specials and sitcoms. There are a book and a record based on his show, and in January he will begin filming Caddyshack II, a big-budget film about a self-made millionaire who joins a snobbish country club -- only to run afoul of the members when he develops a low-income housing project nearby. In 1987 the comedian will gross well over $1 million...
...somebody, and you can if you try . . . Pick up that phone and call now!" So exhorted the smiling face in the newspaper ad for a nationwide chain of vocational schools. Rarely has such an ordinary pitch received so much attention, but then this was no ordinary pitchman: it was Presidential Hopeful Jesse Jackson. The message, self-improvement through education, was vintage Jackson. The medium was a blitz of commercial advertisements for which Jackson was to receive an undisclosed payment...