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Word: pepsi (lookup in dictionary) (lookup stats)
Dates: during 1970-1970
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Usage:

...oeuvres, for example, he advises Squirt, or a dry cola like Royal Crown; with oysters, Bitter Lemon. "Any white soda pop," he suggests, goes well with chicken. Orange Crush, on the other hand, is "particularly nice with duck or goose." Red meat, of course, demands either Coca-Cola or Pepsi-Cola. Dr. Pepper is splendid with game. A celery tonic or chocolate phosphate complements corned beef and pastrami, although "for the adventurous, an egg cream may be most pleasing." With cheese, almost anything goes, and for fruit and nuts, root beer is "almost perfect...

Author: /time Magazine | Title: Modern Living: The Elevation of Soda Pop | 10/19/1970 | See Source »

...beer, alcohol and an unfermented concentrate of red grape with twice the alcoholic content of ordinary beer. The brewers say only that, whatever the reason, a lot of young people seem to like sweeter drinks -and the manufacturers are trying to win those youngsters. "We are dealing with a Pepsi generation grown up," says Bud Allen, National Brewing's general sales manager...

Author: /time Magazine | Title: Marketing: And Now, Sweet Beer | 9/28/1970 | See Source »

...them much more supple. "They fit like a second skin," he claims. "As you wear them, they change shape a little and mold themselves to the contours of the body." Rings differ too. Budweiser's rings are light and flexible, Miller High Life's are "soft," and Pepsi's provide a heavier, stiffer garment...

Author: /time Magazine | Title: Modern Living: Ringing Success | 9/21/1970 | See Source »

...environment theme can have competitive disadvantages. Coca-Cola is running a series of messages urging customers to use returnable bottles and thus reduce litter. But Pepsi-Cola came out with an ad showing its own nonreturnable bottles. The punch line: "You'll never get a second-hand bottle from...

Author: /time Magazine | Title: Advertising: Promoting Nature's Friends | 8/17/1970 | See Source »

Many well-known national firms?Pepsi-Cola, Mobil Oil and American Tourister among them?have long used red, white and blue in their trademarks. In view of the conflict over the flag, however, many advertising directors are beginning to shy away from the national colors. Says Charles Overholser of Young & Rubicam: "Overuse could easily offend consumers." The aesthetics of the flag as high fashion are also somewhat in dispute. "I just dig the colors," says a Berkeley coed with a flag knee patch. "And I love stars. The flag's groovy from an aesthetic viewpoint." Marget Larsen, a San Francisco...

Author: /time Magazine | Title: Nation: Who Owns the Stars and Stripes? | 7/6/1970 | See Source »

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