Word: pepsi
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...they could actually watch our brains work as they test their products? A recent experiment by Read Montague, a neuroscientist at Baylor College of Medicine, may be laying the groundwork for just that. In an experiment last year, he scanned volunteers' brains as they drank samples of Coke and Pepsi. When the colas were not identified, the tasters showed no particular preference for either. But when they were shown the iconic red-and-white label, they expressed a huge preference for Coke, irrespective of which cola they were actually sampling. Coke's logo, the scans showed, lit up areas...
They shut down the Pepsi machines in the University of Portland cafeteria the other day. The plastic bottles of Hunt's Ketchup disappeared. Sugar was replaced with honey from a neighborhood beekeeper. And everything else on the lunch menu, from soup (lentil) to nuts (hazel), was locally grown, baked, milked and mixed. The shrimp was harvested in nearby Netarts Bay, not in Thailand; the herbs were gathered in adjacent Clackamas County, not in California; the chicken was pastured on fields outside Eugene, not imported from the Midwest's vast factory farms. "It's awesome," said Alex Samuels, 19, a freshman...
Will politically correct gastronomy save the family farm? That may be wishful thinking. At the University of Portland, the all-local lunch was merely symbolic--Pepsi was back for dinner. What's meatier is that the university, which serves 22,000 meals weekly, has hiked spending on local and regional products to 40% of its food dollars--up from less than 2% five years ago. "Even the burgers are from Oregon steers," boasts dining manager Kirk Mustain...
...project may be missing the point. Diet brands, for instance, are the fastest-growing soda segment. Coke has seven low-calorie versions of its cola, ranging from Caffeine-Free Diet Coke to Diet Coke with Lime; diet drinks make up 29% of the soda market, according to Beverage Digest. Pepsi earlier this year announced that Diet Pepsi would become its flagship brand, a tectonic shift. "Cola is the fastest-declining category, and for Coke to succeed, they need a new blueprint," says Phil Lempert, food-industry analyst and author of The Lempert Report...
...corn syrup, yet kids in Latin America are drinking sugar-based, fruit-flavored beverages, he says. Lempert says the cola market will continue to dry up without a radical recipe shift. "The savior of cola, and I don't know who's going to do it first, Coke or Pepsi, is the reintroduction of the core product, substituting sugar for the high-fructose corn syrup...