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...second item on the committee report was disapproval of the Band's plans for a summer trip to Latin America. "The University cannot allow Pepsi-Cola to advertise as presenting the Harvard University Band. We are very careful about that sort of thing," said Watson...

Author: By Charles W. Balley nd, | Title: Records Acquit Watson Of Accusations by Band | 4/14/1948 | See Source »

...When the Pepsi-Cola Company expressed interest, Watson again disapproved unless all advertising was limited to the backs of concert tickets and programs, and no slogan such as "The Harvard Band Drinks Pepsi-Cola" be used

Author: NO WRITER ATTRIBUTED | Title: Band Manager Attacks Three Watson Rulings | 4/12/1948 | See Source »

...Pepsi-Cola award, four years a major U.S. art event, went this fall...

Author: /time Magazine | Title: The Time News Quiz: The Time News Quiz, Feb. 23, 1948 | 2/23/1948 | See Source »

Commercials for television are causing deep furrows in admen's brows. The perfect solution, advertising experts have decided, would be an overpowering combination of eye-catcher (four roses in a hunk of ice) and ear-filler ("Pepsi-Cola hits the spot...

Author: /time Magazine | Title: Radio: A Message from the Sponsor | 2/16/1948 | See Source »

Gannon won a jewel-encrusted medal as one of the "outstanding players of the East." A special gold football with chain attachment went to Moravec for what Pepsi Cola president W. S. Mack Jr. termed "being such a good...

Author: NO WRITER ATTRIBUTED | Title: Gannon, Moravec Get Football Awards at New York Banquet | 12/1/1947 | See Source »

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