Word: pemberton
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Dates: during 1980-1989
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...scale of whoop-de-do, which will cost somewhere between $10 million and $20 million, is fitting for the Coca-Cola Co. (1985 sales: $7.9 billion) as it turns 100. A century ago, according to corporate lore, John Styth Pemberton, 55, a surgeon and analytical chemist, whomped up the first batch of Coke's magic elixir in his Atlanta backyard, using a three-legged brass kettle and an oar. Now, almost exactly a year after the seemingly disastrous flip- flop decision to change the formula of the world's best-selling soft drink, Coca-Cola has emerged bigger, wealthier...
...American now consumes 50 gal.--the equivalent of 533.3 12-oz. bottles--of soft drink per year, but consumption abroad averages only 15% of that. Says Goizueta: "We have tremendous room for growth." As the company prepares to toast its triumphs with more kinds of Coke than John Styth Pemberton could ever have imagined, industry experts fully expect Goizueta to do whatever it takes to keep his firm in a partying mood well into its second century...
...Pemberton owner of Pemberton's market at the corner of Rindge and Mass. Ave., where O'Neill has been known to shop, also senses that the neighborhood is changing. Pemberton recalls, "It used to be predominantly a two- and three-decker neighborhood; it was all families...Now it's students and professionals...
...keep up with the times Pemberton's has 'upscaled' its stock. "[The yuppies are] big on Haagen Dazs and Ben & Jerry's... We're also selling a lot of Poland Spring water," notes Pemberton...
...Coke is it!" or "Pepsi now!" set to foot-stomping tunes. Now soft-drink makers are wooing the guzzlers with a flood of new brands. Nine colas have been introduced by major producers in the past 15 months, which is more than in all the years since John Styth Pemberton whipped up the first batch of Coca-Cola in 1886. Says Richard Armstrong, president of Dr Pepper, which has brought out two new brands since last fall: "It would be unusual for even the computer industry to compress so much activity into so short a time...