Word: papert
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...permission to sell stock to the public. The pioneer was not one of Madison Avenue's Goliaths but Papert, Koenig, Lois, Inc., a fast-rising newcomer that in four years of existence has boosted its annual billings from $69,000 to $5,900,000 on accounts ranging from Exquisite Form bras to Wolfschmidt vodka...
Options & Swaps. If the SEC agrees, eight senior executives who now own all of Papert, Koenig, Lois' stock intend to sell to the public 100,000 shares-or 20% of their holdings. After the sale, the agency's three top officers-Chairman Frederic Papert, 35, President Julian Koenig, 40, and First Vice President George Lois, 30-will still own 105,691 shares each. Though par value of the stock will be only 30? a share, Madison Avenue speculation is that the shares sold to the public may be offered for as much as $10 apiece. That would make...
Establishing a public market for the agency's shares should also help Papert, Koenig, Lois recruit new executives by offering them stock options (which, for tax reasons, are more appealing to high-bracket executives than a straight salary boost). This is a vital consideration on Madison Avenue, where personnel changes are frequent because the only commodity an advertising agency really has to sell is talent. And at least potentially, a public stock offering has other attractions for advertising firms: it could help raise expansion capital and make it easier for an agency to merge into bigness through stock swaps...
...selfcriticism, since admen by nature are searching and articulate. Much of the internal questioning comes from members of newer and smaller agencies, often specializing in luxury and prestige accounts, that deplore the hard-sell techniques used to merchandise the big mass products. "Advertising is a bore," snaps Fred Papert, chairman of Manhattan's Papert, Koening Lois. "People don't pay attention to advertising. The trouble is that a lot of agency people have the idea that the public is a bunch of clods-and they write ads accordingly." Howard Gossage, whose Weiner & Gossage spread the word about Irish...
...give up her New Jersey schoolteaching job in 1958 and take a fling at pickling. She enlisted Fellow Schoolteacher Jacquelyn Park, 25, began pickling Dilly Beans and packing them by hand, then set up Park & Hagna with joint capital of $4,000, engaged a fledgling ad agency named Papert, Koenig & Lois. The agency suggested an irreverent ad campaign aimed at making dilly-tantes out of people who like to try new things...