Word: omotesando
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...black boxes as a gift from her boyfriend. Expecting a solitaire ring, she might just find an exquisite piece of handmade chocolate?delectably filled with Sorrento lemon, Sicilian orange or pistachio?from the Italian jeweler's newly installed chocolate shop in the brand's lifestyle store in Tokyo's Omotesando. That has not kept chocoholics from flocking to the first-floor outpost, which is reportedly selling 700 to 800 pieces a day, for a taste of master chocolatier Miura Naoki's gems. And for a special occasion (one that doesn't require a real jewel), try the Alba truffle...
...Uemura started a company called Japan Makeup, which began with a stylish, gallery-like boutique in Tokyo's fashionable Omotesando district. The company became Shu Uemura Cosmetics in 1983, riding the wave of the fast-growing Japanese economy, taking advantage of the country's overflowing consumerism and hunger for Western trends. Uemura combined art, nature and technology to build a line of cosmetics and beauty products that soon went global and now pulls in an estimated $100 million in sales from Shu Uemura stores in fashion centers worldwide...
...luxury rebels. They have refused to succumb to the democratization of luxury brands, marked by big logos, lower-priced offerings and "it" bags. Even the most label-conscious consumers--the Japanese--don't seem to miss the blatant badges. At a trunk show in the brand's new Omotesando boutique in Tokyo last week, Maier sold $308,000 worth of bags in less than two hours. (Of course, the Japanese customers asked him to sign them on the inside.) "'It' bags mean nothing," said Maier of styles like Fendi's $1,430 B bag. "Women are the ones who decide...
Tokyo developer Minoru Mori doesn't shy away from big projects. Coming swiftly in the wake of his successful Roppongi Hills development is the massive Omotesando Hills (www.omotesandohills.com) retail and residential complex, designed by Tadao Ando, the Japanese architect famous for his grand public buildings. Despite the plain concrete exteriors that are a staple of his work, Ando has managed to pay homage to the old apartment buildings the development has controversially replaced, with one section not only resembling the original facades, but also including a gallery of photographs of what was there before. Inside the complex, a wide spiraling...
...incline takes shoppers on a tour of luxe fashion and lifestyle boutiques. Cafés and restaurants abound, and if you're patient enough to brave the queues, Mist's upscale take on the traditional ramen shop makes for a delightful stop. Vague attempts have been made to cast Omotesando in an eco-friendly mold (there's a barrage of greenery and free bicycle parking within), but the eye is only briefly fooled: in the end, this is an icon of big-city consumerism, and an authentic taste of Tokyo's hypermodern retail landscape...