Word: offing
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Dates: during 1970-1970
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According to Webster Schott, a vice president of Hallmark (and a critic of some repute), "verse is still more popular than prose, by a margin of five to one. And human affection will outsell humor twenty to one." Still, it is humor that freshens the stale feast of Christmas messages...
On the long-distance phone, that sort of generalization would sound hollow, crass and unbearably phony, even at 450 a minute. But in a card−well, it resounds.
Personal letters, most people know, can be great liars, because they expose only the best qualities of their senders. What about Christmas cards? The lie no longer matters. It has been institutionalized and glistens with cool professionalism. Thus the buyer can guiltlessly sign someone else's platitude and blithely...
References to sex, booze and excrement, although hardly in the yuletide spirit, are nonetheless used for their Rabelaisian potential. Most do not bear quoting, but here is a mild example: EXTENDING THE SEASON'S GREETINGS AND EXPRESSING THE HOPE THAT OUR CARNAL RELATIONSHIP MAY CONTINUE FOR MANY YEARS TO...
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