Word: offing
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Dates: during 1970-1970
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Racer's Edge. P. & T. charges a big-city station up to $25,000 for a "customized concept" and reel of round-the-clock jingles. A tiny coffeepot of a station that does not require the Moog Synthesizer or fancy arrangements may get its custom image for as little...
In the ad game, that is known as "the barter system"; it was the basis on which the firm's president. William Tanner, 40, established P. & T. back in 1961. A musically illiterate promoter from Missouri whose previous experience included "chopping cotton" and running a fertilizer plant, Tanner took...
Today, bartering is more lucrative than jingle making. Sixteen different divisions of the company are constantly trading off radio spots for Cadillacs, fur coats, Las Vegas hotel space and airline credit. Currently, Pepper & Tanner has at its disposal $27 million worth of spot time on U.S. stations. Last year the...
Muhammad Ali was flabbergasted. Oscar Bonavena, the hulking, beetle-browed Argentine with only a halting command of English, was beating the Louisville Lip to the surly quip. Calling Ali a "black kangaroo" and a "maricon" (faggot), Bonavena boasted that he would knock out the deposed champion in Round 11. "Imagine...
By the time last week's bout began, it was clear that Ali had never met a man quite like Bonavena−either outside the ring or in it. An unorthodox, wildly swinging club fighter. Bonavena is a granite block of a man who had never been knocked out...