Word: offing
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Dates: during 1970-1970
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On the statistical average, each American adult this season will send, and receive, at least 15 cards. That means the bells of stationery store cash registers will ring up U.S. sales of $300 million this Christmas−glad tidings to about 200 card companies. Like the automakers, the card publishers...
To find the proper message, shoppers can browse for hours. The plethora of choice includes specific cards with appropriate illustrations for family and lovers, ministers and nuns, baby sitters and teachers, and homosexuals−both male and female. Beyond that, there are nuances to weigh. Should a card be heavily...
Hallmark, American Greetings, Norcross and other card companies know precisely what they are doing. With the help of market research and psychological expertise, they have isolated no fewer than 3,000 "sending situations," that define the basic religious and emotional needs of both sender and recipient. One card, for example...
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It is understandably fashionable these days to decry greeting cards, for Christmas and other occasions, as illogical, frivolous and unnecessary. Indeed, there is something faintly ridiculous about sending a card to fellow office workers whom one sees every day or to friends and relatives who will be more personally remembered...