Word: neiman
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...Nightclub Columnist Lee Mortimer brought out their untidy, slapdash book, U.S.A. Confidential, they quickly became targets of half a dozen libel suits (TIME, May 19, 1952), based on the character assassination that helped make the book a bestseller. Biggest and most important was brought by Dallas' Neiman-Marcus store, which sued for $7,400,000 because Lait and Mortimer had written: "Some Neiman models are call girls . . . and the Dallas fairy colony is composed of many Neiman dress and millinery designers." Crown Publishers Inc., which published U.S.A. Confidential, promptly decided that it could not defend the Lait-Mortimer brand...
...year business; of leukemia; in Paris. One of the three giants of postwar Paris fashion (the others: Christian Dior and Pierre Balmain), Fath branched into the U.S. market in 1948 with a ready-to-wear line sold in 200 cities by such stores as Lord & Taylor, I. Magnin, Neiman-Marcus...
...opposite page. In Dallas, a $35,000 display of art masterpieces - including 15th century French stone angels, a 16th century Dutch painting of the Madonna and Christ Child-was borrowed from a Manhattan dealer and displayed by A. Harris & Co. After the fine art, shoppers could move on to Neiman-Marcus and see a $25,000 display of cherubs joyfully clanging cymbals and playing games under a pastel...
...Neiman's salesgirls (a top one can earn as much as $25,000 a year), teaches them the fine points of low-pressure selling. They also learn to treat all customers alike, never knowing which unlikely looking shopper may prove to be the biggest spender. Once a girl in a sunbonnet and cotton dress came into Neiman's for a complete outfitting on her first visit to Dallas. In a few hours, she spent $10,000 of her father's new oil wealth. The last thing Neiman's sold her was a pair of shoes...
...reason for big sales, Stanley Marcus likes to boast, is that Neiman's is the only store carrying designs by every famous international designer. "At the store," says he, "a Dallas woman can examine under one roof what a New York City woman could see only by visiting 27 stores." Even in New York City, homesick Texas expatriates often call up the store long-distance to do their shopping at Neiman's. But its biggest accolade so far came from Texas-born Ike Eisenhower's wife, Mamie. She ordered her inaugural gown from Neiman...