Word: neiman
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...best in Manhattan, he has effectively imposed Eastern and Continental taste on his customers. Though ready to indulge rich whims, he has been known to kill a good sale if he thinks a purchase is not suitable, e.g., a mink coat for a college freshman. As a result, Neiman-Marcus is a respected name in stylish circles around the world. In the past decade Neiman-Marcus' sales have nearly doubled, will hit $41 million this year. The original store in downtown Dallas has branched into a suburban Dallas store and one in Houston. Last week Stanley Marcus announced plans...
...idea of a luxury store in a cattle-and-cotton city of 86,000 seemed slightly pretentious when Neiman-Marcus was founded in 1907 by Stanley's father, Herbert Marcus, and his aunt and uncle, Mr. and Mrs. A. L. Neiman. It was doing all right in 1926, with sales of $2,600,000, when Harvard-educated Stanley, then 21, went to work in the store's fur shop. Then the luxury goods really began to move. The year before the shop had sold only $74,000 worth of pelts. Using the casual, low-pressure manner that...
...selling touch was matched by his talent for promotion and advertising. He instituted the annual Neiman-Marcus fashion design awards, which draw top designers from New York and Paris to the heart of Texas to show their originals. In his self-appointed role as the omninventoried merchant prince, Marcus window-shops Europe with his camera in search of ideas, on one trip spotted a French silk housecoat that he copied this year in chinchilla. Price: $7,950. "We haven't sold any yet," he admits, "but we've had a couple of inquiries. I like...
...pays his help well; a few Neiman clerks, working on commission as well as salary, can earn up to $25,000 a year. In return Marcus demands that they be unfailingly polite no matter how uncouth the customer may seem. He likes to remind them of the cotton-smocked girl who once came in straight off her father's farm. Papa had just struck oil, and Daughter spent $10,000 to outfit herself in style, including shoes for her bare feet...
Marcus married a Neiman salesgirl, Sportswear Buyer Mary Cantrell, in 1932. Today they live at No. 1 Nonesuch Road in a modern house jammed with paintings, books and sculpture. A civic booster, he promotes Dallas with almost as much zeal as he does his store, works on everything from the Chamber of Commerce to the Symphony Society. But he likes nothing better than discovering things to sell. Once when a woman asked for a dress in a certain shade of buff yellow she had seen in a painting, Marcus had a fabric dyed to order in New York, made...