Word: neiman
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...week's end the first returns were in. In Dallas, Neiman-Marcus Co. practically sold out a $5,000 shipment in four days. In Manhattan, B. Altman & Co. sold out its Merry Mites almost as fast. Other orders were coming in so fast that the Geissmanns' goal of a $750,006 output this year (provided they can get enough material) began to seem much too small...
...make matters warmer for those trying to take Paris or leave it alone, Christian Dior hustled to the U.S. last week to accept an award from Dallas' Neiman-Marcus Co. for his "outstanding service" to the clothing industry. For the counter-revolutionists he had a well-bred sneer. "The women who are loudest for short skirts will soon be wearing the longest dresses. I know very well the women. The short skirt was never a good fashion- very vulgar. The American women will accept the new fashions. You can never stop the fashions...
...L.B.K. parade down Main Street that tied up Dallas midtown traffic for an hour and a half. Paraders carried signs saying: "Short Skirts. Save Dollars. Save Eye-strain." Short-skirted girls chased long-skirted girls with brooms. Finally, the L.B.K.s charged up to the doors of the famed Neiman-Marcus department store. Shaking brooms and fists, they cried: "Down with the long! Up with the short...
...stores, including such potent merchandisers as New York's Bergdorf Goodman, Chicago's Marshall Field and Dallas' Neiman-Marcus, put up $127,000 of the $277,000 capital for Irene, Inc., of which Irene owns 51% of the common stock. Irene promptly plumped down $75,-ooo for a 12,000-square-foot factory in Culver City (four minutes by car from her M-G-M studio headquarters), plus $11,000 more for remodeling. By October she expects to be turning out Irene-designed suits at $185 to $285, street and cocktail dresses...
...goods, for which Filene's paid about $400,000, went on sale in the bargain basement this month at about 40% of Neiman-Marcus' price...