Word: nast
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Dates: during 1940-1949
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...captain's uniform (the only clothing he had), Loewy sailed for the U.S. with a total capital of $40. Aboard ship, his sketching so impressed Sir Harry Gloster Armstrong, then British consul general in New York, that he gave him a note of introduction to Publisher Conde Nast...
Teen-age Tester. Attractive new publisher Thompson has had to learn plenty of other new jobs in her time. Except for a brief stint in advertising, she has been in the magazine business ever since 1930, when she started with Conde Nast as a $30-a-week assistant in Vogue's promotion department. Before long she was editing both the Vogue Pattern Book and a cheaper one which the company had decided to start. It was such a hit that she sold Conde Nast the idea of a fashion magazine aimed at a cheaper audience than Vogue...
Divorced. Iva Sergei Voidato ("Pat") Patcevitch, 47, dapper, Russian-born president of Condé Nast Publications (Vogue, Glamour): by Nadejda Gelli-brand Patcevitch, beauteous onetime Vogue (of London) staffer; after fifteen years of marriage, no children; in Reno...
Diamond Dust. Fashion Is Spinach, wrote Designer Elizabeth Hawes (in 1938) in a maverick mood. But to the fashion magazines the sand in he spinach is diamond dust. Last year, Vogue and Harper's made more money than ever (for Conde Nast Publications and Hearst, respectively). Their circulations (Harper's, 225,000, plus 39,000 British; Vogue, 304,000, plus 100,700 British and 12,000 French) are at an alltime peak. Recent issues have been skinnier than last year's ad-fat ones, and to cut costs Vogue recently cut its output from 24 issues...
Brown-eyed Edna Chase, mother of Actress-Author (In Bed We Cry) Ilka, has edited Vogue ever since 1914, five years after the late Conde Nast bought it. In & out of her chartreuse-and-beige office, she is a hard-to-please autocrat ("my wastebasket is my strongest ally"). Her philosophy is frankly snobbish: "We are reflecting the way of life of people with wealth and taste and social position." To help catch the reflections, Vogue has introduced to fashion coveys of high-priced painters (Christian Berard, Edouard Benito) and photographers (Cecil Beaton, Edward Steichen, Anton Bruehl). Its fine arts...