Word: ms
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...Hanes targeted the new Ms. magazine to sell the Lindsay ad. That's right, the mouthpiece of the movement, Gloria Steinem's brainchild, now sells silky pantyhose and sexual stereotypes along with consciousness-raising and feminist politics...
...story of Ms.'s decline from feminist orthodoxy is an unhappy metaphor for the image of women in 1988--it is a story of business and money (or lack thereof), of waning interest in the women's movement and of new symbols that imprison women in much the same way that the "happy housewife" stereotype did in the 1950s...
...year ago, the original owners of Ms.--a non-profit foundation headed by Steinem and other holdovers from the women's movement--sold the magazine to an Australian media group which promptly introduced advertising into the previously uncommercial monthly. And, with the publication of last month's issue, ownership of the magazine changed hands again--this time, two women took over Ms., touting the sale as a victory for women in the publishing business...
...lengthy "Editor's Essay" that occupies a prominent place in this September's issue, Editor-in-Chief Anne Summers explains that there is "great news" to report--"Ms. is woman-owned." Women bought the magazine, women financed the sale of the magazine, women lawyers negotiated the sale of the magazine, and of course, women wrote the magazine, she proudly notes...
Although breaking the bias against condom ads in magazine advertising was rough going at first, the pages of Ms., Cosmopolitan and Mademoiselle, among others, regularly feature attractive models asking female readers, "Would you ( buy a condom for this man?" or "Why take your fears to bed?" Purrs one ad: "When you place a new Trojan for Women in his hands, it will show you're thinking about his health...