Word: ms
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...Ms. magazine was one of the milestones, as well as a chief booster, on the march of feminism in the '70s and '80s. But as feminism won more and more victories, Ms. allowed itself to become predictable and boring, losing the interest of both readers and advertisers. Eight months ago, it stopped publishing. Now Ms. is back, with a livelier appearance and a distinction rare in the magazine business: it does not accept or run ads. Arriving in subscribers' mailboxes this week is a revivified bimonthly that stresses the latest in feminist analysis and activism and that has a look...
...Ms. has chosen to start again at a time when women's service magazines are % in danger of losing their audience. Woman's Day has abandoned its search for a buyer, and Woman is shutting down...
Audacious in the face of this, the new Ms. has taken the earliest opportunity to blast the advertisers that had long boycotted its pages. Founding editor Gloria Steinem writes that Revlon decided not to advertise with Ms. in 1980 because a cover photo portrayed Soviet feminists without makeup. Not only that, says Steinem, Estee Lauder largely ignored Ms. because the magazine failed to mesh with Lauder's efforts to peddle a "kept-woman mentality." Ms. also presents an apologetic portfolio of ads it did run -- and wishes it hadn...
These statistics, from a comprehensive 1987 college survey by Ms. magazine are mirrored by other studies across the nation and by reports from Harvard officials. All these studies show that the problem of acquaintance rape will not be solved unless men and women change their attitudes about what constitutes acceptable sexual behavior...
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