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Starr and his friends say that he has written to companies for years: protesting red-dyed M&Ms out of health concerns, challenging the itemization of his phone bills, sending away for free merchandise. And no one had ever gotten angry before...

Author: By Maya E. Fischhoff, | Title: One Harvard Student's Attempt To Make A Difference | 10/15/1990 | See Source »

...When M&M's finally decided that they were going to make red M&Ms, he sent a letter in to them saying 'the dye used in making red M&M's is harmful, you should reconsider,'" Glickman recalls. M&M Mars sent back a polite letter thanking Starr for his comments--and a coupon for a package of the new M&M's, complete with the red ones...

Author: By Maya E. Fischhoff, | Title: One Harvard Student's Attempt To Make A Difference | 10/15/1990 | See Source »

Part of the media's interest stems from the company the technology has been keeping. Nolan Bushnell, who founded Atari in the mid-'70s, eagerly foresees games in which people would not just play but actually be Ms. Pac-Man. One of the most enthusiastic proponents is Timothy Leary, the former Harvard researcher who popularized LSD in the '60s and now has visions of a whole new generation "tripping" electronically. "Everyone will be equal in cyberspace," says Leary. "Inequalities of class and race will be eliminated...

Author: /time Magazine | Title: Technology: (Mis)Adventures In Cyberspace | 9/3/1990 | See Source »

...magazine's relaunch may be Steinem's last chance to save the pioneering monthly that she helped start in 1972. Before it was sold last fall to publisher Dale Lang, Ms. was losing $150,000 a month, and circulation has since dropped from 550,000 to under...

Author: /time Magazine | Title: Press: New Life for Ms. Magazine | 8/6/1990 | See Source »

Publishing without benefit of advertising, admits editor in chief Robin Morgan, "goes against all the traditional wisdom. But Ms. always has. That's what we're about." Subscriptions will cost $40 a year; newsstand copies will sell for $4.50. This time around, success depends on the editors' ability to woo the sophisticated -- and choosy -- women whom the original Ms. helped create...

Author: /time Magazine | Title: Press: New Life for Ms. Magazine | 8/6/1990 | See Source »

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