Word: mixes
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Dates: during 1960-1960
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Lunch in a Cup. School teachers and office workers take their Metrecal to work in thermos bottles. Others line up at the office water-coolers with the chalky powder* and mix their lunch in a paper cup. Drugstores serve the stuff across the soda fountains, and manufacturers are even shipping it ready-mixed in handy cans. Metrecal distributors have filled orders from Saudi Arabian royalty and the King of Greece. The well-heeled businessmen who dine at Denver's Twenty-Six Club drink it; so do the spring-training players of the Birmingham Barons. Food Editor Marjorie Barrett...
Since most users agree that the stuff is vile-tasting ("It's glubby," said a Dallas dieter, "absolutely nauseating"), many mix it with gin, rum or bourbon. Some freeze it and eat it like sherbet. A Washington lovelorn columnist advised the wife of an alcoholic to spike her husband's gin with Metrecal. One happy user of a similar supplement is Dallas' Specialty Store (Nieman-Marcus) Tycoon Stanley Marcus. "I've lost 15 pounds," says he, "several times." Marcus' specialty is "a kind of Spanish gazpacho soup." He mixes the dieting powder with cucumbers, tomato...
Third-quarter earnings of Consolidated Foods Corp. soared 13% to 50? per share v. 44? last year. Spurred by what Chairman Neil McElroy called "the rather exceptional progress" being made by Procter & Gamble's Duncan Hines cake-mix sales, P. & G.'s estimated third-quarter sales and earnings were going along at about last year's 5% growth rate...
...department's first finds was an invalid's food called Sustagen. A mix of skim-milk powder, soybean flour, corn oil, minerals and vitamins, Sustagen was designed for hospital patients unable to eat solid foods. It worked so well at giving patients the illusion of having eaten a solid meal and killing off between-meal hunger pangs that last year Mead Johnson decided to call it Metrecal and put it out as a weight-reducing food. The chief change was to recommend a limit of 900 calories (i.e., one 8-oz. can, dry weight) of Metrecal...
...ballot will include six or seven choices, such as whether or not to limit seconds on meat, to use margarine instead of butter, and to mix powdered milk with whole milk. There will also be a provision for students to indicate a preference of no changes...