Word: mirror
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Behind London's Fleet Street, off bombed-out Fetter Lane, stands a terraced architectural absurdity known as Geraldine House. It is the home of the world's first great tabloid-and still its biggest. Every weekday, 3,700,954 London Daily Mirrors pour from the presses of Geraldine House; every weekend they print 4,006,241 Sunday Pictorials. Each Mirror reflects the tabloid wizardry of Humpty-Dumptyish Harry Guy Bartholomew, who is as retiring as his paper is blatant...
...reason little "Mister Bart" sells more daily papers than anybody else in Britain (except Beaverbrook's Daily Express) is that his political acumen has made the independent Mirror the country's most sensitive barometer of the political weather. Sometimes it also helps to make the weather. A week before the 1945 election, the Mirror demanded that Britain "turn the Tories out." Then the paper supported Labor. Last July, Mister Bart spotted storm clouds ahead, for Labor and the Mirror cried: "Attlee must...
Last week, as the Labor Government rocked in the wake of the municipal elections (see FOREIGN NEWS), the Mirror editorialized: "Although the country . . . may still be behind Labor, it is not going to be content unless . . . the Cabinet is alive to the necessities of the time and the temper of the people. YOU HAVE BEEN WARNED...
Something for Everybody. The shopgirls and workmen who comprise most of the Mirror's audience get more than politics for their British penny. Says Mister Bart: "There's something for nearly everybody." The somethings rarely include straight news. The accent is on short, spicy stories on crime, tragedy and sex, eye-catching headlines (HE DIED AS THEY DANCED UNDER THE STARS), lively photographs, a caustic daily column by "Cassandra" (William Connor), and comics, ranging from the Mirror's own stripteasing Jane (TIME, Aug. 25) to action-packed Buck Ryan...
...m.p.h., unexpectedly took to the air, flew about a mile at an altitude of 70 feet. There were 30 persons aboard on the initial flight-engineers and technicians. Although flying is what a plane is supposed to do, the event was treated as startling news. (The New York Daily Mirror headlined: "HUGHES TESTS BIG PLANE-IT FLIES...