Word: mirror
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London's enterprising Daily Mirror had reporters explore the Mountbatten honeymoon house at Broadlands before it was barred to the press. Thus the Mirror, by dint of a little imagination, was able to take its readers across the threshold and right up to lights...
ERMINE WINS, MINK 2ND IN MET OPEN, headlined a who-wore-what story in the tabloid Mirror. Newsmen blinked at luscious Lucius Beebe, one of their alumni, who spent the whole evening at the bar with a pint-sized companion, both wearing silk hats. No really well-dressed man, sniffed Hearstling Cholly Knickerbocker, would wear a top hat with a dinner jacket...
Once, asked to omit stories exploiting the grief of bereaved families, the Mirror declined in terms that capsuled the Bartholomew credo: "Are editors to be asked to say that this or that is not nice news? ... A news editor with that type of mind would be like a general with a conscientious objection to killing. . . . The London press is already too niminy piminy." When other British national papers were niminy piminy about the story of Edward VIII and Wallis Warfield Simpson, the Mirror broke...
Clothes for Jane. Mister Bart joined the Mirror shortly after the late Lord Northcliffe founded it in 1903; Northcliffe turned the paper over to his brother, the late Lord Rothermere, who moved out in 1931. Who now owns a controlling interest in the Mirror is Fleet Street's biggest mystery. But the board of directors and thousands of stockholders are quite satisfied to let Bartholomew, chairman of the Mirror and Pictorial, run both papers as long as they make fat profits (net for their last fiscal years: ?535,111). Now 64, he has run the Mirror since 1931, built...
...find out what his readers want, Mister Bart occasionally does a bit of pub-crawling. This has resulted in a New Look for Jane. After enduring several cold winters in bra and panties (or less), she has been more modestly clad; Bartholomew, impressed by the Mirror's political weathermaking, thinks her old near-nudeness "no longer seems right in a paper which people are taking seriously...