Word: mirror
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After a week of dry runs and sleepless nights, the Los Angeles Times this week took the wraps off its tabloid Mirror (TIME, Aug. 16), the first new metropolitan newspaper in seven years.* It turned out to be a surprise package, typographically...
...surprise was Page One: to get attention, it was turned sideways. The result was confusing when the paper was spread out, but it was an eye-catcher. What's more, the horizontal Page One solved the problem of Mirror display on Los Angeles' downtown newsstands; racks available to the new afternoon daily were not designed for tabloids...
...rooms, boardrooms, classrooms, barrooms, the question was asked a million times. Britain, which has recently looked upon the U.S. as somewhat hysterical about the danger of war, was swept by a wave of alarm-but not of panic. The London Daily Mirror reported the British people as "calmly bewildered and apprehensively steady." The phrase was very British, but it described the attitude of the Western world in general. The West was braced for a blow-and it wanted desperately to know whether the blow was likely to come soon, or whether it might be postponed a year...
...visit to the U.S. with some thoughts on middle age (he is 54): "I don't feel old. I know I'm getting old, but I don't feel it. I don't want to see it even. I don't look in the mirror any more." He had found that "life is very interesting if you make mistakes. That gives you an ambition in life to correct mistakes, to make money, to lose it, to make it all over again. That keeps you young...
...their prospectus, the editors of the new magazine declared that they were taking on "the greatest journalistic assignment in history"-to mirror industrial civilization in ink and paper. They could hardly have picked a worse time. In the stormy winter of 1930 nobody could guarantee that either the civilization or the fledgling FORTUNE would long survive...