Word: mindlessness
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...evening in late July, I was channel surfing, looking for something sufficiently mindless, when I came across a Charles Bronson film festival. "Chow Down With Chuck!" ordered the WABU 68 announcer, so I did. Ah, the campy violence! The atrocious special effects! The liberal use of the bluescreen! The painfully illogical plot! The script wrought with Dadaist precision! In a fit of foolish idealism, I blurted to my roommate, "You know, we sure have come a long way, at least in terms of action films...
...landmark book, Learning to Read, published in 1967, Jeanne Chall examined the disparate studies undertaken over the decades. She found that beginning readers who were systematically taught phonics performed better than those who were not. She made it clear, though, that phonics instruction should not consist of mindless drills, should not be done to the exclusion of reading stories and should not extend beyond the first half of first grade...
Just as things were getting interesting, in came a deluge of mindless questions...
Case and Robert Pittman, chief executive of AOL Networks, are working to make AOL even easier. They hope to capture the mindless simplicity of a television: on, off, a channel tuner. AOL says, for instance, that 60% of the calls that spill into its help center come from people who are having basic computer problems--not difficulties with AOL. And many of the problems float around the "Is it plugged in, sir?" level of difficulty. Of AOL's 7,500 employees, more than half spend their days on the phone helping customers. And they get an earful: AOL customers...
...lifted from early Nintendo game soundtracks; the rest consist of playful riffs repeated until they grow mesmerizing, or just irritating. The brilliance behind Doktor Kosmos, which shines through in only three or four songs, is that you don't turn it off sooner. It's the great accomplishment of mindless muzakians and pop drum machine artists everywhere that you find yourself guiltily listening to "Don't Look at Photographs" or "Holiday" one more time...