Word: midgets
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Dates: during 1960-1960
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...mail-order seed house. To spread the joys of gardening, Burpee each year mails out 4,000,000 copies of his catalogues, which bloom with richly flowered prose, amaze with promises of something "never before seen in asters," and unfold the mysteries of celtuce (a celery-lettuce combination) and midget watermelon...
...Nevertheless RCA has signed Elvis to a rumored $1,000,000, ten-year contract, now depends on Elvis for an estimated 10% of its business. The Colonel promotes unstintingly. As in his carny days, he has rented elephants and advertised his client with posters placed on their flanks, hired midgets to parade as the Elvis Presley Midget Fan Club, closed deals with notions manufacturers who are licensed to peddle 78 articles bearing the Presley name, from T shirts to lipsticks...
...Midgets in the Studios. In addition, the Big Three are also testing several experimental smaller-than-compact models to compete against the European imports. Ford is farthest along, already has a proven power plant in the aluminum block, four-cylinder engine that runs its Jeep-like military vehicle called the Mutt, is trying it out on a 96-in. wheelbase. But neither Ford nor G.M. nor Chrysler plans to introduce its midget cars for 1961. First, Detroit wants to see how well the current crop of compacts do against the foreign cars. So far they are doing fine...
...Boat Co. showed a 19-ft. outboard cabin cruiser ($2,800) designed by famed naval architects Gibbs & Cox. Other plastic boats ranged from Sock Boat Corp.'s do-it-yourself runabout ($395), which can be assembled by a novice in 20 hours to the 8-ft. ($325) Dhow midget rowboat. In general, outboards had less chrome, fewer fins, increased storage for gas, paid more attention to passenger comfort...