Word: michelin
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Dates: during 1980-1980
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...France has unquestioning faith in the country's nuclear deterrent, La force de frappe. Restaurateur Philippe Deur, 24, has converted the 17th century stone cellar of his establishment, Chéz Gregory, in Arcey not far from the Swiss border, into a bomb shelter that even the Guide Michelin might approve. Behind a 1½-ton steel and reinforced concrete door and enclosed within 4 ft.-thick walls, the room is equipped with a hand-cranked ventilator that sucks in outside air and could filter out radioactive dust. Most evenings, the fare includes steaks, omelets and salads. Come...
...Pucci-clad stewardesses. But these days the modest shops along Madison Avenue are once again the big agencies. Says Ed McCabe, president of the onetime boutique Scali, McCabe, Sloves "The giants are doing more good work than ever before." Last week Advertising Age, the industry's Guide Michelin, cited the 25 outstanding television ads of 1979. The winners included pillars of the business: J. Walter Thompson, McCann-Erickson, Doyle Dane Bernbach and the one that competitors now call "the quiet waking giant," NW Ayer...
Restaurant critics for U.S. newspapers tend to be sycophantic or ingenuous or both. Not Mimi Sheraton, the gustatory Boadicea of the New York Times. Her knowledge of food is almost as encyclopedic as the Larousse Gastronomique's, her judgments as potent as the Guide Michelin's. When La Sheraton damns a bistro, its owners have been known to look around for a safe job in, say, the bond market...
This allowed the foreign pioneers of the long-lasting tires, notably Michelin, to seize 7% of the U.S. market. Then, after the domestic firms started producing radials, they were hurt by their very durability. Radials, which now account for about half of all tires sold in the U.S., can be driven for 50,000 miles, or about twice as long as conventional bias-ply tires. While they cost more than bias-plys, radials do not need to be replaced as often...