Word: menu
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Dates: during 2000-2000
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McDonald's demands Aussies remove Egg McMuffin doppelganger "the damper" from Olympic menu...
Manly meals on the menu...
...What has this menu of sensational morality plays taught to our children about the world...
...Being in the firing line, of course, makes the fast-food chains do their best to fit in with the local culture, adapting the menu and the marketing to reflect local tastes and concerns. Hence the Indian "lamburger" or the fact that beer is served in McDonald's in Germany and France. The object of the globalizing corporation is to "indigenize" itself as quickly as possible. McDonald's may have been forbidden fruit when it first rolled into post-communist Moscow in 1991, but if all goes according to plan the next generation will know it simply as a local...
...That also means, of course, that Americans abroad lured inside by the familiar iconography may find the menu, and the attitude, rather foreign...