Word: mcdonaldization
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...Television Society in New York that they would have black-and-white television receivers on the market by summer, in a $150-$450 price range. Noticeably quiet was Zenith Radio, one of the world's largest set manufacturers. At week's end, Zenith's President Eugene McDonald explained why. After seeing the remarkable CBS high-frequency color television demonstration (TIME, Feb.11), he said...
Because he is deaf in one ear, McDonald believes that his judgment is less severe than it might be. To please his good ear, and the ears of thousands of Chicagoans, McDonald and Zenith have been spending $75,000 a year since 1940 supporting WWZR, an FM station which accepts no commercials, broadcasts nothing but music for 17½ hours...
...Gene McDonald credits his pretty composer-wife, Inez Riddle McDonald (Romance, Cancion), for WWZR's lofty standards. Certainly the block-jawed Commander, now 55, gave little time to music in the old days. Until he was 41, he had no time for marriage. He led a swashbuckling, lickety-split life that might have exhausted even such stalwarts as Humphrey Bogart and Douglas MacArthur, both of whom the Commander resembles...
Even after he married, he found it hard to get his feet on solid ground, insisted on living aboard the Mizpah, where the first of his two children was born. Since the Navy took over the yacht for war purposes, the fabulous Gene McDonald has lived ashore and lumped it, a subdued family man who sticks to a couple of beers, plays with the children while his wife studies Russian and music. His most strenuous recent struggle: a safari last week to Washington to row with the FCC over FM wave lengths...
Listeners to Zenith's FM station have concluded that FM means free music rather than frequency modulation. Broadcasters who are using too many "grunts . . . yaps [and] burps," McDonald believes, had better take the hint...