Word: mcdonaldization
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...McDonald Heads Project...
Cinemactress Marie McDonald, whose much-publicized contours have made her better known as "The Body," was out a trousseau. (She was shortly going to marry for the second time.) It went up prematurely in flames, in a fire at her ranch...
...certain nights when the atmosphere is not shimmering at its usual rate, the "tremor discs" become smaller and can be separated. Astronomer Struve watched his chances, and waited for seven years. Last month, McDonald Observatory at Fort Davis, Tex., had a wonderfully "steady" night. Struve trained the 82-inch reflecting telescope on the Companion of Antares. The image of the Companion trembled hardly at all. In a few rare minutes, he was able to coax it separately into a spectrograph and photograph its spectrum under almost ideal conditions without interference from the brilliant red light of nearby Antares...
...rich choice to the students. F. O. Matthiessen, professor of History and Literature, and critic Alfred Kazin are giving courses on American literature; Wassily Leontief, professor of Economics, and Walt W. Rostow of Oxford are lecturing on economics and economic politics; Miss Elspeth Davies of Sarah Lawrence, Neal A. McDonald of the New Jersey College for Women, and Benjamin F. Wright, professor of Government, are in charge of the government field; James Johnson Sweeney, former director of the New York Museum of Modern Art, is lecturing on various phases of American art and architecture; anthropologist Margaret Mead is handling...
...what show he wanted to see; the price of admission would be added to his phone or electric light bill. A small, inexpensive (about $5) telephone attachment* would transmit the missing key frequencies to his set. Another show could not be tuned in without another paid admission. The system, McDonald predicts, will be operating within a year-barring, of course, legal objections by the Federal Communications Commission, which has not yet considered the matter...