Word: mcdonaldization
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...triangle: "Advertisers won't sponsor television programs without a mass audience. We can't get mass audiences until the American people are given . . . pleasing . . . entertainment. And ... no private companies are big enough to finance it." (One topflight show, McDonald estimates, would cost almost $10 million a year...
Even if Wright had really been cured, Judge McDonald had another disquieting thought to ponder: if he ruled that lobotomy could correct a criminal urge, would the precedent eventually empty all jails? After long thought, in which he decided not to "take this chance," the Judge said: "If we were to accede to the request that Wright be absolved ... we would soon be overwhelmed by similar requests from many other habitual criminals who are now incarcerated . . . and who would be willing to submit to similar operations. ... I have no confidence in such surgery. Hopes, perhaps, but no confidence...
Nonetheless, as a reward for Wright's "desire to help medical science," Judge McDonald let him off with a light sentence-two to twelve years in the penitentiary (instead of the 40 years to life Wright might have expected to get as a habitual offender...
...mean man who won't promise; and there has been nothing mean about the sponsors of television. Television has loitered "just around the corner" for so long, says President Eugene F. McDonald Jr. of the Zenith Radio Corp., because it is trapped in a "vicious triangle...
Last week McDonald believed that he had solved the troublesome triangle with a simple formula: pay-as-you-see. His company's scientists, he said, had perfected a method of peeling several key frequencies off the television band, channeling them through telephone wires. Without these essential frequencies, the telecast is received as a meaningless blur...