Word: mcdonaldization
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Using magnetic-field data ranging back to A.D. 1670, Physicist Keith McDonald of the Environmental Science Services Administration and Robert Gunst of the U.S. Coast and Geodetic Survey have calculated that the field's strength has decreased by 15% in the past three centuries. If the decline continues at the present rate, they believe, the magnetic field will fade away completely in 2,023 years...
Pole Switch. Even if the atmosphere absorbs most of the particles before they strike the earth, McDonald and Gunst suggest, there could be major climatic changes. During periods of intense solar bombardment, there are noticeable changes in atmospheric pressure and the direction of jet streams near the north and south poles, which are not protected by the magnetic field. Such changes on a worldwide basis, the scientists say, might cause lush valleys to become barren wastes, deserts to bloom, icecaps to grow and cover the land, or to melt and raise sea levels enough to flood coastal cities...
...child, by white ex-Husband William McDonald, a Los Angeles carpet manufacturer, is a daughter, Kitt...
Closer to home, Hope noted recently at retirement ceremonies for Admiral David L. McDonald that "the admiral wants to introduce a new military concept-victory." Ronald Reagan, says Bob, "has a secret plan to win the war. He will release it just as soon as John Wayne finishes his picture." And how about that White House wedding? "Lynda Bird looked just marvelous, and I'm sure she and General Robb will be happy when they come back from their honeymoon." When the young couple left the White House, "L.B.J. threw a pair of old shoes at them. Unfortunately Hubert...
...Kong to the Geneva headquarters of Interpublic's international operations. Gone are such nonadvertising units as a publisher of business books and a company set up to develop new business for Interpublic. Fashion International, a design-consultant subsidiary with offices in Paris and New York, as well as McDonald Research Ltd. of Canada, went under. Chicago Group Inc., a special-projects unit, was absorbed by Mc-Cann-Erickson's Chicago office, while one of Interpublic's nine advertising agencies, Fletcher Richards, was merged with Marschalk & Co. Ancillary units like Starflite Inc., which operated three airplanes mostly...