Word: mcdonaldization
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Chief of Naval Operations Admiral Elmo Zumwalt has banished bell-bottoms and allowed sideburns to lengthen and beards to flourish among his men. However, these will be but footnotes to his reputation as a radical admiral if two members of Congress get their wish: Michigan Congressman Jack McDonald and New York Senator Jacob Javits want the Navy to admit women to Annapolis. Both Republican legislators plan to nominate coeds for admission to the Naval Academy, for 126 years the all-male training ground of Navy officers...
...school with a near-perfect academic record. Her experience on the water is likewise impressive: she has a certificate from the Coast Guard Auxiliary for basic seamanship and has won awards for more than 400 miles of canoeing. Her application to Annapolis "all started as a joke," but Congressman McDonald took it seriously and included her name in his list of nominations...
Under countless pairs of golden arches, the supersuccessful McDonald's hamburger chain is quietly changing "more than 7 billion sold" to "more than 8 billion served," a gambit designed to strengthen its No. 1 position among the nation's fast-food outlets. The U.S. Government has awarded the chain another first: Department of Labor lawsuits charging 14 Milwaukee-area McDonald's restaurants with sex discrimination-against...
Actually, say McDonald's officials, the men were boys: high school students working the evening hours for the then-minimum wage of $1.30 per hour. But when the boys are in school during the noontime rush, housewives come in to work from 11 a.m. to 2 p.m. Since few of them would work for $3.90 per day, McDonald's devised a "short-shift premium" to bring noon wages up to as much as $2 an hour...
...Government originally opened its case against McDonald's by suing two Chicago outlets, which quickly settled. Now, however, McDonald's vows it will resist, citing as precedent the commonplace nighttime differential paid in factories. Says John Hatch, a McDonald's attorney: "We won't pay one cent of back wages without a fight...