Word: mcdonaldization
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...McDonald's hamburger chain was accused of running fraudulent sweepstakes in which it advertised $500,000 in prizes but, because of the odds against winning, paid out only $13,000. The FTC has proposed an order that could force McDonald and all other contest advertisers to inform players fully and accurately of the odds against them...
...these weren't the only big things to happen in town this summer A McDonald's opened. This was such a monumental event that my brother and two friends slept outside McDonald's on the eve of its grand opening and were rewarded with the first three hamburgers. Their picture was on the front page of another area newspaper, Patent Trader, and the local radio station taped an interview. They were heroes. It created even more excitement than the visit of Ronald McDonald two weeks later...
Other personality sculptors normally insist, with Guggenheim and Treleaven, that their role is supportive only, and that the candidate, not the playlet, is the thing. Occasionally there is a dissenting and disturbing voice of candor. Myron McDonald, formerly with Jack Tinker & Partners, the firm that created the widely applauded Alka-Seltzer commercials on television, has said: "We looked on the Governor [Rockefeller] almost as if he were a product like Alka-Seltzer." It had been a meeting of minds; Rockefeller's 1966 campaign manager...
...Franchise Holder. Charles E. Johnson, 43, got into the franchised fast-food business through a combination of belated Government aid and militant pressure. The Small Business Administration rejected his first application for a loan to buy a McDonald's hamburger franchise near a Negro area of affluent Shaker Heights, a Cleveland suburb, because officers thought the location he wanted would not produce enough income to repay the loan. They did not realize, says a Cleveland Negro leader, that to blacks "the hamburger stand is breakfast, lunch and dinner-they don't just buy hamburgers as a snack...
Meanwhile, a neighborhood organization had started a boycott to back demands for more black control of local businesses; it cut sales of the area's only existing McDonald's stand by 90%. The owner agreed to sell for about $200,000, and Johnson got his SBA loan, on terms he sardonically summarizes: "Thou shall not buy a Cadillac. Thou shalt not take a trip to Bermuda...