Word: marlboros
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Dates: during 1990-1999
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...single attempt has been made to remedy the audience's puzzlement, and its seemliness is tenuous at best: Berwick has the Priests who wish Jesus dead, led by a strong-voiced Steve Toub '01, demonstrate their depravity by smoking cigarettes (Judas is offered what appears to be a Marlboro Light when he chooses to join the dark side) and performing acts of homoeroticism during their suggestive dance breaks. The world of the Apostles is one of happiness, light, and heterosexuality; that of the priests is smoky, dark, and categorically...
...wider publicity campaign, in which the company's tobacco products are played down (they are only one of many headings on the company's Web site, and an inconspicuous one at that), and new attention is given to its food and drink products Miller and Kraft. The Marlboro logo no longer appears on the site, while in contrast the most complete link is to Philip Morris's community and charitable actions, including headings such as hunger, domestic violence, culture and AIDS. That the company is engaging in an intensive image-building campaign is clearest in its use of appealing rhetoric...
...walks into a major department store in Paris wearing Caterpillar boots, a Jack Daniels cap, Club Med shades, a Cadillac polo shirt and Marlboro jeans. He smells ruggedly of Chevrolet aftershave. He buys a set of Le Cordon Bleu cookware for his wife and a Jeep radio-CD player for himself. To pay, he flips opens his Harrods leather wallet and whips out a Jaguar Visa card. He's branded to the hilt, and the embodiment of European consumerism for the new millennium...
...fame. Bobby climbs into a friend's Oldsmobile, with a large speaker blaring rap music in the backseat. They're going to a drive-in for chili dogs and draft root beer. As the car pulls away from the school, Bobby reaches under his seat and lights a Marlboro. You gotta do more than play football to be cool nowadays. Unfortunately, he knows...
...admission of the obvious, Philip Morris acknowledged that cigarette smoking isn?t safe, that cigarettes are addictive and that those who indulge are far more likely to develop certain kinds of cancer than nonsmokers. The tobacco giant?s web site, while still sprinkled liberally with friendly references to its Marlboro brand, now hosts a page entitled "Health Issues for Smokers." The text emphasizes free choice and adult responsibility, but also lays bare the causative link between smoking and disease, albeit in the words of the Food and Drug Administration, the World Health Organization and the U.S. Surgeon General...